Real Estate News

Inman Real Estate News

• How agents can win the AI-driven holiday marketing season
  This holiday season is all about speed, personalization and AI. Shoppers are using ChatGPT to make decisions, and now they can browse Zillow listings there, too, Jessi Healey writes. Holiday marketing for real estate agents means adapting fast, building trust and showing up where clients are already searching.
• Equifax cuts VantageScore 4.0 mortgage credit scores to $4.50
  Once Fannie Mae and Freddie Mac are ready to start accepting VantageScore 4.0, the algorithm will go head-to-head with the less inclusive FICO Classic score.
• 15 tips, tricks and tools to add to your DIY home staging kit
  A combination of upskilling and these 15 items and strategies helps ensure that your home staging gets your listings sold, Annette DeCicco writes.
• Private listing networks are the newest pet rock: Bess Freedman
  Not all trends are worth following, the Brown Harris Stevens CEO writes. The pet rock had its moment, but private listing networks create a conflict between fiduciary duty and financial gain.
• $100M fraud ring busted, hundreds displaced by foreclosures
  A New York State investor group is at the center of a burgeoning foreclosure crisis in Baltimore, according to an investigative report from "The Baltimore Banner."
• Compass clues, ChatGPT listings, white-collar crime: Inman’s Top 5
  Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers.
• Think like an economist. Win like a real estate agent: Now Streaming
  Redfin Chief Economist Daryl Fairweather unpacks the economic principles behind the real estate industry to make agents more effective.
• 5 adorable listings that let you live at the ocean for $425K or less
  Wishing you could rewind the clock to summer vacation? These totally affordable beachy listings make it possible.
• Hit the AI ‘easy button’: A practical playbook for agents
  AI for real estate agents doesn't have to be complicated. Jimmy Burgess shares strategies to simplify and speed up adoption.
• 7 lessons I learned from a fitness influencer about lead generation
  Stop limiting your learning to real estate, Josh Ries writes. Look at what other industries are doing, adapt it, and recognize that we’re entrepreneurs.